Concept Testing

Concept Testing

We help you identify the most potential concept that can be turned into a winning product.
Going beyond discovering brilliant and out-of-the-box ideas, we can help you identify the supreme viable concept that can give you the highest opportunity to be successful in the market.

Our study can disclose what the consumers genuinely feel about your product concept. Its strength, its weakness, and whether they will choose it over your other concepts or even the competitors’. Going further, you can also discover what’s the improvement that can be done to maximize adoption and market impact.

As skilled market researchers with extensive experience, we can design personalized studies that can get under your customers’ skins and bring out crucial information that you are searching for.

We combine both direct and indirect methods to gather various data from different perspectives. When conducting face to face interviews, we have a flair for letting people open up and elaborate their true voice towards your concept. If we gather the data from the online community, our team will professionally guide the discussion with a clear objective to collect in-depth and beneficial feedback.

How This Study Can Help Your Business

1. Filter Out The Gold Concept

   Great ideas are not always the best material for a winning product. Some are inapplicable, others are not marketable. Concept testing puts your customer as the main direction. When you know that people would care for your product concept, you can proceed to the next step with confidence.

2. Right Focus on The Concept Development

   By using concept testing, you can find out what is lacking from your product concept, tweak it where it needs improvement, and launch the best product concept that customers truly want and need.

3. Develop a Product Concept That Absolutely Would Sell

   Finally, when you have a great product concept, it is only a matter of time to gain sales and profits.